For In-house B2B Sales Teams
For in-house B2B sales teams

Give every rep a system.
Give the manager the full record.

Run outreach from your team's own profiles and mailboxes, assign campaigns to the right reps and move from the workspace numbers to the exact message behind each result.

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A team dashboard showing 1,240 sent, 86 replies and 14 meetings, a table of Alice, Ben and Sarah with their campaigns, sent and replies, and Ben's reply message sent from his own mailbox

The sales team case

Three things the manager
should not have to reconstruct

Who is sending, what each rep is working and what the outreach actually produced should already be inside the system.

1

Reps work assigned campaigns

Give SDRs access to the campaigns they are responsible for rather than handing everybody the whole workspace.

A Whole workspace list of Campaigns A to E that everybody sees, and Emily (SDR) seeing only her assigned Campaigns A and B, with C to E marked No access
2

One inbox for the team

Replies from supported channels come into Unibox with assignment, tags, notes and conversation history.

Supported channels Channel 1, 2 and 3 feeding a Unibox card labelled One inbox for the team, with Assignment, Tags, Notes and Conversation history
3

Managers see what was actually written

Move from a campaign result to the lead and read the exact message that was sent.

A Campaign result list of Olivia Carter, Ethan Brooks and Sophia Bennett leading to the message sent to Ethan Brooks

Management

Numbers for the meeting.
Evidence for the question after it.

Each user can see statistics for their assigned campaigns, while Owners and Admins keep the workspace view.

A statistics card, Numbers for the meeting, with a qualified demo rate rising from 18% in Week 1 to 42% in Week 6, linked to an Evidence for the question after it card showing the exact message

The operating model

Sender, campaign and owner
do not have to be the same thing

GML separates the sender account from the teammate working the campaign, giving managers more control over how the team is structured.

  • A LinkedIn seat is the account the outreach sends from.
  • A campaign can be assigned to the person responsible for working it.
  • Use Owner, Admin, SDR or custom roles built from 25 permissions.
A table of Campaigns A to I with the LinkedIn seat each sends from and the Teammate who owns it, each marked Admin, SDR, Owner or Custom
A flow from Campaign performance to Reply, Meetings, Opportunities, Pipeline and Closed revenue, labelled Outreach-to-revenue attribution

Reporting

Do not stop measuring
at the reply

GML follows outreach from campaign performance through meetings, opportunities, pipeline and closed revenue.

  • Start with the workspace and campaign metrics.
  • Inspect the exact message behind the result.
  • Outreach-to-revenue attribution links activity to meetings, opportunities, pipeline and closed revenue.

Build the list.
Check who is in it. Then launch.

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Questions

Running GML in-house

Yes. A LinkedIn seat is a connected LinkedIn account used as a campaign sender.

Yes. Campaign assignment can limit an SDR to assigned campaigns, and custom roles can be built from 25 permissions.

Yes. GML has per-user dashboards for assigned campaigns, while Owners and Admins retain the workspace view.

Yes. The per-lead record keeps the exact messages that were sent.

A reply on any channel pauses outreach to that prospect everywhere.

Yes. Revenue attribution connects outreach to meetings, opportunities, pipeline and closed revenue.