WhatsApp Business
WhatsApp Business

WhatsApp Business. Built into Your Campaign Flow.

Add WhatsApp Business as a campaign step, work with approved business messaging, see delivery and read status, and bring replies back into the same inbox as the rest of your outreach.

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Campaign Q4 Heads of Growth with a flow of Connection request, Email and WhatsApp Business steps, and WhatsApp Business step settings showing a Demo follow-up template marked Delivered and Read

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The Channel

Three parts of WhatsApp outreach that stay connected

GML treats WhatsApp Business as part of the outbound workflow rather than a separate messaging screen.

1

Add it to the canvas

WhatsApp Business steps appear on the campaign canvas like other outreach actions, with their own delay and configuration panel.

An Email step on Day 1, a Wait 3 days delay and a WhatsApp Business step on Day 4, with a Step settings panel showing Delay 3 days and a Template selector
2

Work with business messaging

WhatsApp Business messaging supports templates, opt-in and delivery and read status.

A WhatsApp Business Demo follow-up template message marked Opted in, Delivered and Read
3

Bring the reply back into Unibox

When the prospect replies, the conversation appears alongside the rest of their supported outreach channels.

A Unibox list with a new reply from Sophie Laurent marked Interested, above conversations with James Whitfield and Hannah Brooks

The connection

Built around WhatsApp Business, not a personal WhatsApp account

GML's WhatsApp channel uses the WhatsApp Business platform. It should not be described as automation through a personal WhatsApp account.

WhatsApp Business at the centre with the labels Approved templates, Opt-in, Delivery and read status and Not a personal account

Campaign flow

WhatsApp does not need to become a separate campaign

Use WhatsApp Business beside LinkedIn, email and other supported channels when the sequence needs another route to the prospect.

  • Give the WhatsApp action its place in the flow and control when it happens through the step delay.
  • Smart channel fallback can check LinkedIn eligibility, then email, then WhatsApp Business.
  • A reply on any channel pauses outreach to that prospect across the campaign.
Smart channel fallback flow: LinkedIn eligible?, then Email if not eligible, a Wait 2 days delay, then WhatsApp Business, and a reply from Sophie Laurent that pauses outreach across the whole campaign
Unibox conversation with Sophie Laurent on WhatsApp Business showing campaign, channel, owner, tags and status, next to a prospect record listing the email sent, WhatsApp Business read and reply

Unibox

The channel changes. The conversation record does not.

WhatsApp Business replies sit inside Unibox with the context the team needs to keep working the conversation.

  • The conversation carries campaign context, channel, owner, tags and status.
  • Give the conversation to the teammate responsible for following it up.
  • WhatsApp Business activity stays on the prospect record alongside the rest of the campaign history.

Case studies

Teams who can show their work

“Using Get Me Leads has been one of our smartest investments. Our team actively engages with the platform, and we’ve seen a notable boost in our sales.”

Daniyal Asad ChughtaiCo-Founder & CTO
Read case study
32%
Lift in reply rate
47%
Drop in wasted invites
~25%
More meetings booked
4×
Faster campaign setup

“We’ve fully transitioned our operations to Get Me Leads. The product is user-friendly and adaptable, greatly helping us increase our lead generation.”

Chris BoudreauChief Strategy Officer
Read case study

Build the list. Check who is in it. Then launch.

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Questions

WhatsApp Business in GML

No. GML supports the WhatsApp Business platform, not personal WhatsApp.

Yes. WhatsApp Business steps appear on the canvas with their own delays and configuration.

Yes. WhatsApp Business messaging in GML supports templates.

Yes. Delivery and read status are supported.

They arrive in Unibox alongside the other supported conversation channels.

Yes. A reply on any channel pauses outreach to that prospect everywhere.