Intent & Scoring
Intent & Scoring

Score Your Prospects. Know Why They Rank.

Bring fit, website activity, email engagement, LinkedIn interactions, replies and campaign behaviour together into one intent and engagement score, with the reason always visible.

Prospects list ranked by intent and engagement score, with a panel showing the signals behind the top score: fit, website activity, email engagement and replies

The LinkedIn outreach platform trusted by 300+ Companies and across 60+ Industries

Facia
MediaWatcher
Programmers Force
MarketPro
AML Watcher
The KYB
HR Force
Shufti

The signals

Do not reduce intent to one click on one channel

GML's intent and engagement score combines several kinds of evidence around the prospect and either omits them or adds up, rather than collapsing everything into a single click or open.

1

Fit and behaviour together

The score can take both prospect fit and observed engagement into account rather than treating them separately.

A prospect scored on both fit and observed behaviour, combined into a single score of 91
2

Signals across the outbound operation

Website activity, email engagement, LinkedIn interactions, replies and campaign activity can all contribute.

Multiple signal types contributing to a prospect's score: website activity, email engagement, LinkedIn interactions, replies and campaign activity
3

Keep the reason visible

Each score includes the reason behind it, so the number is not the only information the team has to act on.

A score shown with the reasons behind it rather than the number alone

Signal coverage

Fit tells you who belongs. Engagement tells you what is happening.

The documented intent and engagement score uses six signal groups: website activity, email engagement, LinkedIn interactions, replies, fit, and campaign activity.

Who belongs: prospects matched on fit. What is happening: six signal groups including website activity, email engagement, LinkedIn interactions, replies and campaign activity, feeding a combined score of 87

Leadfeeder

Turn website activity into an outbound signal

Through Leadfeeder, GML can identify companies visiting the site, analyse their intent and connect that activity to an outbound workflow.

  • Leadfeeder identifies companies visiting the website and analyses their intent.
  • GML finds ICP-matched decision-makers and checks HubSpot.
  • The workflow can trigger outreach and sync engagement back into the surrounding sales operation.
Website visitors identified by Leadfeeder and ranked by intent, from Northbeam's high-intent pricing page visit to a low-intent blog visit
Eligibility score shown as an advanced filter while building a Sales Navigator list, before the list is published

List filtering

Use scoring while the audience is still being shaped

When creating a Sales Navigator list, eligibility score is one of the advanced filters available before the list is published.

  • See how the audience changes before committing the list.
  • Clear the additional filtering when you want to return to the broader result.
  • Keep the filter setup when it is useful for the sourcing workflow.

Case studies

Teams who can show their work

“Using Get Me Leads has been one of our smartest investments. Our team actively engages with the platform, and we’ve seen a notable boost in our sales.”

Daniyal Asad ChughtaiCo-Founder & CTO
Read case study
32%
Lift in reply rate
47%
Drop in wasted invites
~25%
More meetings booked
4×
Faster campaign setup

“We’ve fully transitioned our operations to Get Me Leads. The product is user-friendly and adaptable, greatly helping us increase our lead generation.”

Chris BoudreauChief Strategy Officer
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Build the list. Check who is in it. Then launch.

Questions

Intent & scoring in GML

Website activity, email engagement, LinkedIn interactions, replies, prospect fit and campaign activity.

Yes. GML keeps the reason behind each intent and engagement score.

Yes. Website activity is one of the documented signal groups.

Leadfeeder can identify visiting companies, analyse intent, find ICP-matched decision-makers, check HubSpot and connect the signal to outreach.

Eligibility score is available as one of the advanced filters during Sales Navigator list creation, before Publish.

No. Leadfeeder is charged separately. Its final price should not be published yet.