For IT Services & Software Houses
For IT services & software houses

Reach decision-makers abroad
without splitting outbound across tools

Build target-account lists, run market-specific campaigns across LinkedIn and email, work the replies in one inbox and keep the exact outreach record behind every opportunity.

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A workspace with Target account lists for Gulf trade and logistics (11 accounts), Market specific campaigns for GCC trade and logistics (74 leads) and One inbox with 3 new replies, beside Julian Sterling, Head of Procurement at Meridian Trade, Dubai, marked Meeting Booked, with a timeline of LinkedIn and Gmail messages from Oct 2 to Oct 11

The international sales case

Three parts of outbound
to keep together across markets

The Knowledge Base explicitly identifies IT services and software houses selling to decision-makers abroad as a GML audience.

1

Build around the decision-maker

Use LinkedIn, Sales Navigator or your own data to create lists around the accounts and roles you want to reach.

Lists built from LinkedIn, Sales Navigator and Your own data, showing Accounts for Ava Chen, Marcus Thorne and Sarah Jenkins with their company, size and role
2

Adapt the message to the market

Tone, length and language can be configured on sending steps, while mapped and custom fields provide additional context for personalisation.

A Sending step with Tone, Length and Language settings and Personalisation drawn from Mapped fields and Custom fields
3

Keep LinkedIn and email in the same motion

Use LinkedIn and a complete cold-email engine in one campaign system rather than separating the channels into different operating records.

One campaign system with two LinkedIn steps, each followed by a Cold-email engine step

Campaign structure

Reuse the play.
Change what the market requires.

Export and import flows to reuse campaign structure, then change the target list, sender and messaging for the next market or service line.

A Reuse flow of Export flow, Campaign structure and Import flow, then a Change step for Target list, Sender and Messaging, leading to the next market or service line

LinkedIn + email

Do not make one channel
carry the whole conversation

GML combines LinkedIn with its own cold-email engine, so a campaign can continue through the channel available for that prospect.

  • Use connection requests, messages and InMail as campaign actions.
  • Use connected mailboxes with warm-up, DNS checks, verification, A/B testing, tracking and reply handling.
  • Smart channel fallback can check LinkedIn eligibility, then email, then WhatsApp Business.
LinkedIn campaign actions for Connection requests, Messages and InMail, Email controls for Warm-up, DNS checks, Verification, A/B testing, Tracking and Reply handling, and a Smart channel fallback that checks LinkedIn eligibility
CRM integrations live for HubSpot, GoHighLevel, Zoho CRM and Freshsales, live integrations including Zapier, Make.com, n8n, Webhook, Apollo, Clay and ZoomInfo, and Revenue attribution from Outreach to Meetings and Opportunities

CRM & reporting

Outbound should not disappear
when the opportunity moves forward

Connect GML to the CRM and automation tools around the sales process, then keep attribution from the original campaign through meetings and revenue.

  • HubSpot, GoHighLevel, Zoho CRM and Freshsales are live.
  • Zapier, Make.com, n8n, Webhook, Apollo, Clay and ZoomInfo are among the live integrations.
  • Revenue attribution links outreach to meetings, opportunities, pipeline and closed revenue.

Build the list.
Check who is in it. Then launch.

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Questions

Outbound for IT services & software houses

Yes. GML can build prospect lists from LinkedIn, Sales Navigator and supported imports, and campaigns can use language and other writing settings appropriate to the audience.

Yes. Export a flow and import it into another campaign, then change the audience, sender and messaging.

Yes. Both channels run inside the same GML workspace, and the visual campaign system supports cross-channel sequencing.

Yes. GML includes a complete email-only campaign engine.

HubSpot, GoHighLevel, Zoho CRM and Freshsales are live CRM integrations.

Yes. Outreach-to-revenue attribution connects campaign activity to meetings, opportunities, pipeline and closed revenue.