For Marketing Teams
For marketing teams

Turn campaigns into
conversations with the right accounts

Fill events, warm target accounts before a launch, follow up visitors and run regional outreach from the same workspace.

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A Spring Launch workspace showing Markets and Seats for Emma Hart, James Baker and Sophie Turner, with 1,492 invited, 540 registered, a 26.4% conversion rate and performance by market

The marketing case

Use outbound around the campaigns you already run

GML gives marketing a direct route from audience selection to conversation, without losing the record of who was contacted and what they received.

1

Fill the room

Build an event list from supported event sources or an attendee file, then contact the roles the session was designed for.

A Target Jobs list of Product Marketing Manager, Marketing Manager and Growth Marketing Manager, leading to a 1 Week Before send step and a message to Grace Wilson about a product webinar
2

Warm the account first

Run a sequence before the main campaign lands so the audience has already had a relevant touch from your team.

A timeline from 1 Week to 3 Week of messages to Amy K. and Henry Walker, ending at Your Webinar
3

One seat per market

Export the flow and reuse its structure across regional campaigns, then localise the targeting and copy before each one launches.

A Master Flow, Export once, leading to a list of Amy K., Henry Walker, Grace Cooper and Mark Davis, each marked 1 Seat, with the line Same sequence, local copies, compare

Account warming

Give the target account
a relevant touch before launch day

Use the flow builder to schedule the sequence around your campaign calendar rather than treating every audience interaction as a separate tool.

Three weekly steps: Week 1 connection requests with 480 sent and no note, Week 2 follow-up messages to 312 accepted, and Week 3 the campaign goes live to a warm audience

Events

Build the audience around
the people the session is for

Start from LinkedIn groups and events, event attendees, speakers and organisers, or import the registrants and target list you already have.

  • Bring supported LinkedIn event sources or your own CSV/XLSX.
  • Preview the lead list before publishing it.
  • Use LinkedIn, email or a multichannel flow around the event
A Scaling Outbound 2026 event, live Thursday 15:00, with a message queue by title: Heads of Growth 128, RevOps leads 94, Founders 61 and VP Marketing 42, and 325 messaged with 188 registered
A Spring launch by market table for United Kingdom, DACH and Nordics with invited and registered counts and replies, linked to Emma Hart's sent message

Attribution

Go from the campaign number
to the exact message

Reporting connects outreach to meetings, opportunities, pipeline and closed revenue, while the lead record keeps the message that created each touch.

  • See performance by campaign, channel, source and account.
  • Revenue attribution connects outreach to meetings, opportunities and closed revenue.
  • The lead record shows the exact outreach underneath the metric.

Build the list.
Check who is in it. Then launch.

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Questions

Marketing, running its own channel

It can run complete email-only campaigns, but it does not have to replace your existing stack. You can use LinkedIn, email or multichannel campaigns depending on the use case.

LinkedIn sends from the connected LinkedIn seat, while email sends from a connected mailbox.

Yes. Export and import the same flow structure, then change the targeting, sender and copy for each market before launch.

Yes. Sources include groups and events, company-page visitors, website visitors through Leadfeeder, HubSpot, LinkedIn, Sales Navigator and your own files.

Yes. Outreach-to-revenue attribution links campaigns to meetings, opportunities, pipeline and closed revenue.

No. GML provides safety controls and visibility, but it does not make a restriction-proof guarantee.